ELEVATE FOUNDERS
EXECUTIVE TEAM
Managing Director
Experience
- Over 20 years of expertise in loyalty, incentives & technology systems within ASX listed companies, corporate & start-up environments.
- Experience delivering enterprise solutions, B2B & direct-to-consumer programs.
- Developed & managed over 40 loyalty & membership programs across AUS & NZ.
- Background in loyalty strategy consulting working with consumer behaviour, loyalty principles & psychological drivers.
Specialties
Loyalty program design & implementation
Commercial modelling
Employee rewards & engagement
Data analysis
Partnerships & affiliates
Industry
Co-Founder of WiiN Global
APAC Host of Let’s Talk Loyalty podcast & Loyalty TV
Presenter at the ALA Customer Loyalty Education Course
Accredited CLMP (Certified Loyalty & Marketing Professional)
Operations Director
Experience
- Over 20 years managing some of the largest domestic & international brands including Amazon, ebay, Apple, Google, Microsoft, David Jones, Myer, Coles, Wesfarmers, Woolworths, 7Eleven & Australia Post.
- A founding team member at The Card Network (TCN) who launched 8 category specific gift cards into Woolworths, Coles & Target.
- A founding team member during Blackhawk’s entry into Australia & contributed to the growth of 80% of the accounts over 11 years.
- Developed white label gift card platforms with payment functionality into Cashrewards, MyRewards International, Raiz Invest, Upstreet & more.
Specialties
- Digital payments
- Gift cards
- Digital product development
- Reward mechanics
- Incentives promotions & campaigns
Industry
Accredited CLMP (Certified Loyalty & Marketing Professional)
Board member of IMA MEAPAC
Previous Vice President of the GPCA (Gift & Prepaid Card Association)
- Member of Women in Payments
Our name represents what we do: Lift the engagement, raise the profile, & optimise any campaign or program.
#alwayselevate
Global Reach
Elevate Loyalty are actively engaged in the loyalty & incentives industry – locally & globally.
Co-Founder
A global not-for-profit networking association for leading women in incentives & loyalty.
Monthly host
Loyalty podcast, ranked in top 3% of podcasts internationally.
Education course tutor
Australia’s only loyalty association. Events & education courses. 2024 APAC Awards.
Member & presenter
Global association of women in fintech & payments.
Board member
MENA APAC region chapter of Incentive Marketing Association.
Accredited CLMPs
International loyalty certification.
Silver partner
Global community of loyalty & incentives businesses.
Verified partner
Verified directory of loyalty & incentives providers.