Our founders

Elevate Loyalty brings together specialists who have worked with some of the biggest brands in the space.

Jodie Wilson
A woman with curly hair standing in front of a window.

Co-Founder & Director

  • Over 20 years managing some of the largest domestic & international brands including Amazon, ebay, Apple, Google, Microsoft, David Jones, Myer, Coles, Wesfarmers, Woolworths, 7Eleven & Australia Post.
  • A founding team member at The Card Network (TCN) who launched 8 category specific gift cards into Woolworths, Coles & Target.
  • A founding team member during Blackhawk’s entry into Australia & contributed to the growth of 80% of the accounts over 11 years.
  • Developed white label gift card platforms with payment functionality into Cashrewards, MyRewards International, Raiz Invest, Upstreet & more.
  • Digital payments
  • Gift cards
  • Digital product development
  • Reward mechanics
  • Incentives promotions & campaigns
Carly Neubauer
Carly Neubauer

Co-Founder & Director

  • Over 15 years of expertise in loyalty, incentives & technology systems within ASX listed companies, corporate & start-up environments.
  • Experience delivering enterprise solutions, B2B & direct-to-consumer programs.
  • Developed & managed over 30 loyalty & membership programs across AUS & NZ.
  • Background in loyalty strategy consulting working with consumer behaviour, loyalty principles & psychological drivers.
  • Loyalty program design & implementation

  • Commercial modelling

  • Employee rewards & engagement

  • Data analysis

  • Partnerships & affiliates

Elevate Loyalty logo

Our name represents what we do: Lift the engagement, raise the profile, & optimise any campaign or program.


Global Reach

Elevate Loyalty are actively engaged in the loyalty & incentives industry – locally & globally.


A global not-for-profit networking association for leading women in incentives & loyalty.

Monthly host

Loyalty podcast, ranked in top 3% of podcasts internationally.

Education course tutor

Australia’s only loyalty association. Events & education courses. 2024 APAC Awards. 

Member & presenter

Global association of women in fintech & payments. 

Board member

MENA APAC region chapter of Incentive Marketing Association. 

Accredited CLMPs

International loyalty certification. 

Silver partner

Global community of loyalty & incentives businesses. 

Verified partner

Verified directory of loyalty & incentives providers.